LES Michigan Chapter: Leveraging Intellectual Property to Increase Business Value (Traverse City, MI)

Program:
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The Michigan Chapter of the Licensing Executives Society (LES) is pleased to present this distinguished panel of industry leaders for a discussion on leveraging intellectual property (IP) to increase business value. With success in certain industries (e.g., biotech and software) being almost three times more likely with IP than without it and with the patent premium alone being 22 percent, IP is crucial to the survivability and value of any business. This discussion will present perspectives on how to appropriately identify, utilize and license IP, how IP strategies are adapting to rapidly evolving technologies, and how this is impacting deal flow and valuation. Especially in light of the changing landscape for utility patents, the panel will uncover alternative deal structures as well as the best practices for leveraging all types of IP including design patents, copyrights, trade secrets, and know how. Whether your company is a startup or a global enterprise, appropriately leveraged IP is critical.

Agenda:

4:00 pm – 5:30 pm EST – Welcome Reception
5:30 pm – 7:00 pm EST – Panel Discussion
7:00 pm – 8:00 pm EST – Networking Reception
8:00 pm EST – After-event networking in downtown Traverse City, MI

Panelists:

Jamie Kemler
Vice President - Intellectual Property Business Strategy
Stryker Corporation

Bryce Pilz
Director of Licensing
University of Michigan, Tech Transfer

Skip Simms
Senior Vice President
Ann Arbor SPARK

Redi-Rock International