We’ve selected Rebel Cultures as our first runner-up for the 2023 RISE Challenge, to receive a $2,500 patent services award. Rebel Cultures is on a mission to help the world overcome critical plant shortages by inventing a new, high-efficiency, lower cost method of plant production. Della Fetzer and her team are working on a lab-free method to efficiently propagate disease-free young plants. Their modular device stimulates the replication of thousands of young plants per cubic foot of production space!! This invention will allow plant producers in the forestry and agriculture industries to overcome their current barriers to producing enough young trees and crops to sustain our lives on earth.
Founding Rebel Cultures team members were leaders in commercial-scale laboratory plant production for years, where they learned the techniques, industry, and shortcomings of the current fastest way to make plants. Rebel Cultures is positioned to succeed because their team is leveraging knowledge and experience gained in the ornamental horticulture market to be the first prominent non-seed solution for the forestry industry amid a growing global seed shortage.
Della Fetzer, Founder of Rebel Cultures
Our thought bubble. We’re very excited about Della's mission and think it’s the sort of innovation that’s not getting nearly the focus it deserves, given how important it is to literally sustaining all life on the planet. Her team also clearly has the internal expertise to really make a difference. This is the biggest piece missing from the environmental movement and something we’re happy to get behind and support however we can.
Developing a new way to produce plants isn't easy, but with support from our community, early adopters, and trusted allies like Aurora Consulting, it's happening. This RISE award is an honor and will allow Rebel Cultures to participate in the centuries-old tradition of securing IP to accelerate our positive impact across the greater agricultural industry.
– Della Fetzer | Founder, Rebel Cultures
Della's TED Talk.
Watch Della's exceptional TEDx talk from Macatawa, where she discusses her "unsolvable problem" and provides some exceptionally thought provoking insights into how process predicts the future and how we learn from nature's processes through thoughtful observation. Della's talk starts right around the 1:03:54 mark.